App Design

Posturinn

My Role
Product
Designer
Timeline
feb-20
dec-2021
About the Project

Designing an App to be used NationWide

Posturinn is the National Icelandic Postal Service for which, along with the people from Code North, we’ve built a modern, sleek, easy-to-use application taking the postal service and their customers to the future of digital transformation. With only a few clicks, users can keep track of their shipments, create new ones or even deal with customs, including payment of taxes and document management.

Serving tens of thousands of users simultaneously

Posturinn set up delivery and collection points throughout Iceland, many of which had a programmed opening and closing system through NFC technology.
The initial premise of the project was to create an App that allows people to make use of this new service.

Straightforward and simple to use

The most beautiful things are the simplest things. Sometimes we get lost in details leaving aside the final purpose for which we are designing. In this case, the opposite happened. The main concern was the function of each of the elements to be designed in the App.

Modular Design

Being a massively used App, the components to be designed had to be modular and easy to expand. For which I have created a design system through which the App can add or remove functionalities as the product evolves.

Embracing the blank Space

Sending packages can be a cumbersome and bureaucratic process, however what we were looking for was exactly the opposite. To give the App a feeling of simplicity, I looked for the use of large white spaces and giving it a leisurely pace to use, in this way we generate peace of mind for the user and give them the security they need to be able to send.

Posturinn App
Posturinn App
Posturinn App

What did I learn from Posturinn

To create a massive digital product, it is essential to make the rest of the people involved in the project (no matter what their role) feel like they are part of the design process and make their contribution. To understand all the processes that take place in an app like Posturinn that involved payment systems, and connection with other physical devices, it is essential to be in constant sync with the rest of the team, to establish the basic parameters and let them guide you in some of those steps.

Richard makes processes seem easier than they really are. The way he juggled the needs of our users with some of our more complex technical systems gave me a different perspective on what we were doing at Posturinn.

Jökull Jóhannsson
Project Manager, Posturinn