Glaze is a B2B platform that allows brands to upload their catalog of products and services to automatically generate electronic commerce in a mobile App format. Through this App, users will be able to buy and pay for any product or service offered by the brand.
Glaze is one of those ideas so self-evident that you take it for granted that it's been around forever, and I was lucky enough to get the project off the ground right from the start.
The look and feel of the brand is spontaneous, playful, simple and close. Under these concepts, we want the user to feel comfortable. Most B2B projects are serious, but with Glaze, we try to break the preconception that doing business is harsh, so we focus on how exciting it is to start a business.
Manrope
Manrope
The Glaze manager is the space where the user can upload their catalog of products or services to sell.
At the same time, with the manager, the user will be able to track all their orders and be aware of all the movements that happen in their business.
The Glaze Manager is a friendly place full of powerful features for the user to manage customer experience on top of all the different retail systems the brand might have running in its business. A no-code app builder, QR code designer, Statistics, Product management, Order tracking and business data, Promotions, etc. The list goes on and on.
Glaze can be a very complex product as it offers so many possibilities, however by allowing the integration of user's POS it gives the impression of something extremely simple.
In some cases, through a series of cut and paste commands, the user can have their own App in a matter of minutes.
That's what the people at Glaze hear the most after demoing the product.
With Glaze the user gets his own QR code driven app. That can brand with his own design. And can publish as native app to Apple and Google app stores.
The result of anything that is done in the Glaze administrator is an App. The challenge I faced as a designer was to make a design that could be adapted to any type of business, with which we looked for a simple user experience capable of containing any type of product or service
For the launch of the first version of glaze, we designed a landing page that would explain something complicated and serious in an easy and fun way.
Glaze is one of the projects that I feel most proud of and I am completely sure that over time I will be even more so.
Working on a project from the conception of the idea to its completion is a task that can be complex and long, however, doing it with the right people can make it something very exciting.
